The Story of Avo Activewear
Avo is the UK’s 1st sportswear brand dedicated exclusively to women 5'3" and under. Our mission is simple: to create high-quality activewear that fits petite proportions properly – no rolling up hems, no awkwardly high waistbands, and no compromising on style or function.
What began as a personal frustration has grown into an award-winning brand recognised by Women’s Health, Heat, and Woman & Home. We've been named a Drapers Disruptor Finalist and received the Bristol Life Award for Best Small Business, celebrating our commitment to innovation in a space that had long overlooked petite women.
Our collection includes best-selling flared leggings, sports bras, maternity styles, and everyday activewear essentials – all crafted with purpose, precision, and petite women in mind.
Meet The Founder - Ally Patterson
Standing at 5'1", I've experienced the challenges petite women face when shopping for activewear. Frustrated with the lack of options that truly fit, I decided to take matters into my own hands. My journey began in 2017, armed with nothing but basic sewing skills and a determination to make a change.
After many trials and errors, including my first rather hilarious attempt at making leggings, I found a manufacturer who understood my vision. Together, we developed a line of activewear that caters to the unique needs of petite women, ensuring that every piece fits perfectly without the need for alterations.
My inspiration came from personal experiences and the desire to create a brand that empowers petite women to feel confident and comfortable in their activewear. Since then, Avo has grown into a thriving community of over 10,000 satisfied customers and more than 17,000 Instagram followers. Our products have received an impressive overall rating of 4.9 out of 5 stars, and we've been recognised by Women's Health for having the best petite leggings.
At Avo, we're more than just a brand; we're a community that celebrates petite women and supports them in their fitness journeys. Join us and discover activewear that truly fits and flatters.
From one short girl to another, thank you for supporting my small business. Every order brings me one step closer to achieving my dream of making Avo Activewear the go-to brand for petite sportswear. Your support means the world to me and the entire Avo community!
AWARDS
