Why I started Avo from my back bedroom with £3,000 (and a lot of Googling!)
I launched Avo Activewear from my back bedroom with £3,000 in savings and, honestly, very little idea of what I was doing. Pictured: Our first bulk order, laid out in...
The real reason your leggings don't fit (and it's not your body)
I want to start with something I wish someone had told me years ago. If your leggings don't fit, it is not your body's fault. I know that sounds obvious...
Petite isn't a size. It's a height. Here's why that matters
So, I want to talk about something I get asked almost every week. It usually comes in as a DM, sometimes a little shyly, like the person sending it isn't...
See Avo Activewear on Real Women: 4 Try-On Videos You’ll Love
One of the most common questions we get is: what do your leggings, flares and crops look like on real women? That’s why we’ve created a series of Instagram try-on...
Avo Activewear Named One of the UK’s SmallBiz100!
I’m so excited to share that Avo Activewear has been named as one of this year’s SmallBiz100! Each year, Small Business Saturday UK selects just 100 small businesses from across...
Our First Ever Avo Activewear Wellness Event
On Sunday I hosted my very first Avo Activewear community event with the amazing team at Sivo Wellness, and honestly, my heart is so full after it. We had 32 women...
We Only Went and Won! 🏆
Avo Activewear has officially won it's first ever award! We were named Small Business Winner 2025 at the Bristol Life Awards and I’m still pinching myself. Being recognised by such a...
Avo Activewear Featured in The Times!
This is a surreal moment for me - Avo Activewear has been featured in The Times! 🤯🥹📰 When I started Avo, it wasn’t with a big team or a fancy office....
2024: A Game-Changing Year for Avo Activewear
2024 was a game-changing year for my small business. Thank you for showing Avo so much love! This year has been filled with milestones, growth, and so many wins for...
Avo Stocked in John Lewis! Our Week at the Cribbs Causeway Branch
Last week was an unforgettable experience for Avo Activewear as we took over a spot in the John Lewis store at Cribbs Causeway in Bristol. From October 28th to November...
Avo Activewear Named Finalist for the Drapers Disruptor Award 2024!
We are beyond thrilled to announce that Avo Activewear has been shortlisted as a finalist for the Drapers Disruptor Award 2024! 🏆 This recognition is a huge milestone for our...
Finding a Small but Mighty Community
Navigating Self-Employment and Motherhood Last year marked a significant transition in my life. I made the leap to become self-employed after 13 years working in a job I loved to...












