2024 was a game-changing year for my small business. Thank you for showing Avo so much love! This year has been filled with milestones, growth, and so many wins for petite women everywhere. I’m beyond grateful for your support and excited to share what we accomplished together. Let’s jump into some numbers!
The Products You Loved Most The product you loved the most in 2024 was our Senara Legging. We sold an incredible 825 pairs this year!
A close second was the Pocket Rocket Legging. 614 of you have been loving this style for both its functionality and flattering fit.
But that’s not all! You also couldn’t get enough of:
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Pocket Rocket Legging in Black
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Senara Legging in Smooth Black and Midnight Navy
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Pocket Rocket Legging in Plum
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The Elara Flare in Black (a total sell-out!)
Your support for these styles has shown just how much Avo Activewear is filling the gap for petite women everywhere.
2024’s Big Wins It’s been our best year yet, and we hit some seriously exciting milestones:
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Highest turnover in 6 years of trading!
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Finalist for the Drapers Disruptor Award
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Hosted a week-long pop-up in John Lewis Cribbs Causeway, Bristol
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A sell-out launch of our Elara Flare
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Made my first hire: a marketing and ads specialist to take Avo to the next level
These moments were not only game-changers for the business but a huge step forward for representation in activewear. Every milestone we hit is thanks to you, our amazing community.
2024 by the Numbers
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2,818 products sold (a record-breaking year!)
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Reached 1,000+ product reviews
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15,000 Instagram followers (and growing!)
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Finalist for one award (a huge honour!)
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40% of our customers returned to purchase again (thank you for your loyalty!)
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45,000+ website visits
These numbers reflect the trust and love you’ve shown for Avo, and I’m so proud to be building a community of confident, strong petite women.
Looking Back (and Forward!) When I started Avo Activewear, I was tailoring my own leggings to fit my petite frame. Fast forward to 2024, and I’m running a business that’s helping thousands of women 5’3” and under feel comfortable, confident, and seen. This year has shown me just how far we’ve come and how much further we can go.
To every customer, reviewer, Instagram follower, and supporter – thank you. Your belief in Avo fuels everything we do, and I can’t wait to see what 2025 has in store for us.
Here’s to breaking more records, launching new products, and celebrating petite women everywhere!
With love and gratitude,
Ally x
Founder, Avo Activewear
