The Demi Hoodie - Light Grey Marl

£64.00
Size


✓ Made for women 4'9" to 5'3"

✓ Designed with real petite proportions

✓ Loved by thousands of petite women

✓ Free shipping on UK orders £90+

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Product Details

Designed specifically for women 5’3” and under, The Demi Hoodie has been thoughtfully created around true petite proportions rather than simply scaled down from a standard fit.

Every part of this hoodie has been reimagined for shorter frames, from sleeve length to torso length and pocket placement, so it sits exactly where it should without swamping your shape or feeling oversized in the wrong places. The result is a relaxed, flattering fit that looks intentional, not bulky, on petite bodies.

The body length is just right for shorter frames: cosy and wearable, but never overwhelming. The sleeves are tailored for shorter arms so they sit neatly at the wrist without bunching, and the kangaroo pocket has been positioned at a comfortable, natural height that works beautifully with petite proportions.

Crafted from a soft, fleece-lined cotton blend, the fabric feels beautifully cosy and elevated while still holding its structure throughout the day. It’s the kind of hoodie you’ll reach for again and again, whether you’re lounging at home, heading out for a walk, or pairing it with your joggers for an effortless off-duty look.

Finished with structured rib cuffs and hem and a subtle embroidered Avo logo, every detail has been carefully considered with shorter women in mind.

Key Features
  • Designed specifically for women 5’3” and under
  • Petite-proportioned sleeve length so cuffs sit neatly at the wrist
  • Shorter torso length that flatters petite frames without riding up
  • Kangaroo pocket positioned for petite bodies — comfortable and easy to reach
  • Soft, fleece-lined cotton blend for warmth and comfort
  • Structured rib cuffs and hem that hold their shape
  • Subtle embroidered Avo logo for understated branding
Size & Fit

  • True to size
  • Relaxed, cosy hoodie fit (not oversized)
  • Model is 5’1”, UK size 8, wearing size Small
  • Designed for women 5’3” and under
  • If between sizes, we recommend sizing up
  • Need help choosing a size? See our sizing chart or email us
Material

Fabric material: 42% Cotton, 58% Polyester. Fleece-lined for a soft, cosy feel on the inside.

Washing instructions: Wash with similar colours at 40ºC. Do not tumble dry, use a cool iron if needed, and dry away from direct sunlight.

Delivery & Returns
  • Free UK shipping on orders over £90
  • Easy returns process
  • More info
  • 5 stars: 31 (97%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (3%)
Some of the reviews shown are from related products the merchant grouped with this one.
L
Louise
So comfy 🤎

Super comfy and soft! The arm length is perfect, it doesn't drown me and go past my bum!⭐

Thanks so much for your feedback Louise! ☺️🙌

L
Lynnhoyland
My very first hoody!

For the first time ever I have a hoody that actually fits me and doesn’t look like it belongs to someone else!!
Thank you so much

This made me smile so much Welcome to your first ever properly fitting hoodie! Thank you for trusting Avo

F
Fee
Petite perfection

Im 5”1 and this hoodie is like getting a perfectly sized hug in clothing form, everything about it from the cut and fit to the colour is spot on and please take all my money and bring out more colours!

A perfectly sized hug in clothing form… I'll take that More colours coming, watch this space

B
Beth
Petite joggers that are actually for real petite women

Love love love these. I've got the demi jogger and hoodie in dark brown, 10/10 would recommend. The joggers and hoody are a bit more slouchy on me, I'm 4'10" but a bit bigger in the hips/glutes so opted for the medium. The length of the joggers is great, come just below the ankle so on the longer side but fit so much better than other petite ranges. And obviously no issue when wearing shoes. Hoodie fits great too, just at the wrist with a bit of give.

4'10' with a perfect length and sleeve that hits just right… love hearing this Thank you so much for the detailed review, so helpful for others too!

L
Lucy
Made for people like me!

So amazing to find a hoodie that is the right proportions for me. At 5ft with relatively short limbs, most hoodies are way too long in the sleeve. These are perfect, and even though my body is longer in comparison it’s also great - not too long and not too short. Goes great with the joggers also.

Thanks so much for your feedback Lucy, we worked really hard to get the petite proportions right and it's certainly worth it when women like you finally find a hoodie that actually fits!

M
Mari
A must buy!

I will never stop recommending avo for the short queens. Honestly, the quality of these hoodies and joggers are insane. Super thick, warm and soft. I’ve never had a hoodie fit my arm length but these do! The joggers are also perfect in length and it fits great round the waist too.
For reference, I’m 4ft 11 and I usually wear a size 8 in clothes. I bought a size S in both joggers and hoodie. They’re perfect. Completely worth the money. Thank you Ally for producing wearable gym clothes for the short girlies xx

Thank you so much for such a lovely review Mari, your support really means so much and I'm so happy to hear you finally have a jogger & hoodie set that actually fits your petite frame!

M
Marie
Joggers and hoodie are a triumph

I’m blown away with the new joggers and hoodie I received today!
First time I’ve ordered from you and once I tried them on I couldn’t take them off! Sizing perfect for me and all top quality. I’m a size 10 and went with medium in joggers and small in hoodie (definitely recommend sizing up for joggers)

I'm so glad you're loving your new hoodie Marie, thank you so much for the review

A
Anne marie Mccarron
Avo hoodie

Lovely perfect fit

E
Emma T
This is the nicest hoodie I have ever owned

This is the nicest hoodie I have ever owned. The size is perfect and it's so soft inside. I love it!

P
Paula
Perfect Petite fit

Loving my super soft hoodie, perfect length, just below my waist & perfectly placed front pocket, also sleeves, I no longer need to fold back the cuff. I’m a size 6/8 & I went for a size small as I wanted a more roomy fit. True to size.

A
Anonymous
I’m only 4ft 9ins but this top is a perfect

I’m only 4ft 9ins but this top is a perfect comfortable fit.
Lovely quality

B
Bee A
Gorgeous!! Great proportions!

Gorgeous!! Thanks Ally for creating such a comfy hoodie. At 5ft, it's always hard to get properly fitting clothes and hoodies are no different. This one has the right length body and sleeves - excellent job! Im usually a 10-12 so ordered the Medium but it's a bit baggy so could have gone smaller. Love it though!

W
Wiebke
Super comfy and perfect fit

This hoodie is super comfy and I am so glad to finally have found a hoodie that fits me so well. The sleeves are just the right length, so I no longer need to roll up the sleeves. An absolute plus is, that it has a comfy fit but i can also wear it with a nice pair of jeans.

My hight: 5'2"(158cm)
My usual size: 10UK (38EU)

C
Chloe
The best and cosiest hoodie

I just received my hoodie, after the anticipation, couldn't wait to get it on and of course, with the matching joggers! It fit so well and made me the comfiest and toastiest person! It's so good not just on those cold wintery days, but so on days when you're not well too as I was! Thank you Ally!!

H
Heather
Delighted with my hoodie

Delighted with my hoodie! The fabric is luxe and very comfortable next to the skin. I had to go for a medium as small was out of stock but I don’t mind it being a bit looser. Easier to take on and off. For size reference I’m normally a size 10 and 5ft tall.

So glad you love it! And a slightly looser fit on a hoodie is never a bad thing 😄 Thank you so much for your kind words

J
Jennifer

Incredible hoodie. Designed perfectly for the petite frame. Quality material and lovely colour. Also the hood is perfect! Large enough that it’s loose over hair but still looks amazing.

C
Cara
Luxurious Hoodie for Petites

Really lovely material, luxurious feel, great fit for petite (5ft1)

Fellow 5'1' here and I can confirm, it's a good one 😄 So glad you love it!

A
Anonymous
Thank you

So refreshing to have beautiful leisure wear that fits.

Thank you so much for taking the time to leave a review! 🙌

K
Katherine
Perfect fit!

Perfect fit! Cosy, lovely quality fabric. I've been holding off buying a hoodie for ages as I knew Ally had these planned. Surpassed my expectations - totally worth the wait! Hope to see more colours in the future!

Worth the wait!! That means so much, thank you for being patient and for trusting Avo More colours… watch this space

N
N R-A
Super soft, cosy & a perfect fit!

Super soft, cosy, good quality, perfect fit! Got the Demi jogger set in dark brown (S hoodie, S bottoms) and grey marl. (S hoodie, XS bottoms). Length is spot on in both sizes (I’m 5.1”). I’m in btwn 6-8 (with curves) & the XS fit me better. Hoodie is comfortable & great for WFH, errands or lounging. Colour wise, both are gorgeous! 🤍 🥑🤎

So glad you found your perfect size combo, and both colours are such good picks Thank you so much!

A
Anonymous
Too big and colour not great

Sadly too big and the brown colour wasn't a rich chocolate brown but washed/faded out kind of brown.

Thank you for taking the time to share your feedback, I’m sorry to hear the fit didn’t feel quite right for you on this occasion.
The Demi set is designed with a more relaxed fit through the body and leg. As you know, I’ve popped you an email to help with options and personalised sizing support.
I really appreciate you giving Avo a try, and your feedback genuinely helps me continue improving the range.
Best wishes, Ally

H
Hayley S
Super super soft, just the right proportions

Super super soft, just the right proportions. So nice to get a hoody that actually fits on the arms!

The sleeve length is such a big one to get right So glad it all fits perfectly!

G
Gemma
Perfect

I am already a massive avo fan for catering for us petite ladies (including with the maternity range) so was super excited for this launch and I was not disappointed . I have the hoodie and tracksuit and both are perfect - cosy and just right - no more baggy tracksuits for me!

No more baggy tracksuits… that's the dream right there So glad the whole set works for you, and thank you for being such a loyal part of the Avo community

L
Lexi J
Amazing quality and a perfect fit

I am in awe! This is such a quality garment, thick and super soft. Best of all is the length of the sleeves - I can see my hands! I will be buying again x

Being able to see your hands… a petite game changer 😄 So glad you love them, thank you so much!

A
Aby Oldfield
The perfect jogger set

Where to begin, this is literally the most perfect hoodie. I love the pink toned brown colour, the sleeves are the perfect length, the weight and softness of the fabric is everything I've ever wanted from a hoodie! Perfect set with the joggers, Ali you're magic and you can really tell how much thought and effort had gone into these items!

This made my day So much thought does go into every detail, so it genuinely means the world to hear. Thank you so much!

T
Tina Smith
Perfect

Absolutely lovely feel to the fabric and the fit is perfect. Thank you for creating products that finally have us petites in mind

This is exactly why Avo exists Thank you so much!

Why Avo is different

Most brands take a standard-size garment and just shorten it, same rise, same knee placement, just less fabric. At Avo, I design every piece from scratch for petite proportions: rise height, knee placement, pocket position, all built for women 5'3" and under from the first sketch, not scaled down after the fact.

Every piece is designed so it fits you properly. No folding waistbands, no rolling hems, no fabric bunching at the ankle. From rise to hem, every measurement is proportioned for petite frames, so you're not compromising or altering, you're just wearing it.

Avo was born from my own frustration. As a 5'1" woman, I spent years folding over waistbands and rolling up leggings, no brand fit me properly, however much I spent. So in 2018, with £3,000 in savings and no business background, I started designing my own from my back bedroom. Today I'm a mum running Avo full-time, and I still design every single product myself, because petite women deserve activewear built for them, not adapted for them.